Posts tagged Graphic Design
The Big A Tee (Nor-Folk x Adnams).

Fiona and I were cuddled up on the sofa – it was a Friday night – we were likely enjoying a fruit cider and watching a dark Nordic crime thriller. Anyway, the details don’t really matter – the best bit was that my phone lit up with a DM on Instagram. ‘A lady called Liz from Adnams’ I said – ‘she wants to chat about a collaborative project’.

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Standing out.

Your brand isn’t just your logo – it’s every touch point that a person has with your business. Branding goes deeper than just a (visual) identity and its application – it’s ‘you’. And, even if you don’t run a business, you can still establish your own brand. Your appearance and how you dress says a lot about you and your character and is (perhaps unfortunately) just another way people will make judgments (even before they’ve met you).

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Dot to Dot.

We presented our first collection at Dot to Dot last summer, having launched Nor-Folk just three months earlier. We set up our modest stand with our screen printed t-shirts, a couple of boards and, if we are honest, not much of a plan (other than to talk to others and get ourselves out there!). Our first show was a massive learning curve, with us making a huge step forward in our professionalism by January 2016, when we exhibited at Playtime in Paris.

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You just never know…

In 2006 I graduated from the then Norwich School of Art and Design, now Norwich University of the Arts with an FdA in Graphic Design. When I finished, I knew I didn’t want to be a traditional graphic designer and secured my first job in an agency as an account manager. Whilst I was interested in the conception of ideas and design, I was also interested in the strategy of creating brands and products that satisfied a need and desire in the consumer world. After a year or so, I heard about a job opening at The Click Design Consultants. Attracted by their work, approach and attitude, I applied and secured the role of Client Director. Fast forward to today. Seven years later, I married the Creative Director, Bobby, and we had our son and muse, Stanley, three years ago. We live together in a converted Factory apartment in Norwich, Norfolk, UK.

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