Wild Winterton – Shoot 2019.

Fashion, The Nor–FolkMay 30, 2019

The simple two piece.

I firmly believe if you're happy in what you’re wearing, you’re more relaxed and in turn, confident in yourself.

Fashion, TravelJuly 4, 2017Minimalist, Portugal, Separates, Silver, Silves, Swimwear, Two piece

The next gen, Grad Fashion Week 17.

The Truman Brewery was buzzing; a heady mix of graduates, industry professionals and prospective students for this year's Graduate Fashion Week.

Elegance on two wheels.

Two years ago we visited Copenhagen for the first time, and, 6 months ago we explored Denmark’s second city (and this year’s city of culture) Aarhus. It is fair to say that these two Danish cities had a profound effect on me and in particular changed my view of the humble push bike.

Nor–Folk Basics 2017.

This year's shoot took on a more industrial feel and was shot by me on the River Wensum in Norwich, Norfolk.

Fashion, The Nor–FolkMay 7, 2017Brand, Ethical Fashion, Monochrome, Norfolk, Norwich, Photo shoot

Twinning with your bff.

If you’ve followed our journey, then you'll know how much I love to twin with my bff Stanley.

Fashion, The Nor–FolkApril 19, 2017Kids Fashion, Mother and daughter, Photo shoot, Twinning, Unisex

The smart tom boy.

I’m what society calls a ‘tom boy’. And, to be honest, I always have been. I don’t think that makes me any less of a woman. So here is my big admission – I like comfort. When I’m comfortable, I feel happier. When I’m happier, I’m more productive.I dabbled with more formal wear for meetings and it wasn’t for me. I’d always sit awkwardly.

Fashion, The Nor–FolkFebruary 22, 2017Coat, Greyscale, Minimalist, Oversized, Tom boy

Pink to make the girls wink. Happy Valentines Day.

I’ve never associated colours with gender, from when Stanley was just a couple of weeks old I dressed him in a hot pink baby-grow. He looked great!I dress myself and him in colours that suit our skin tone. Unlike me, he’s able to wear a lovely salmon & blush pink, it doesn’t make him more or less feminine. I’ll never understand why some people consider colours to have a gender.

Fashion, Visual StoriesFebruary 14, 2017Beau Loves, Genderless, Pink, Stanley, Valentines Day

Our Legend.

Stanley’s very first piece of clothing was a Bobo Choses, ‘B’ vest.He wore it home from hospital when he was born. Today, it sits framed and displayed in our hallway.

Fashion, The Nor–FolkJanuary 23, 2017Blue, Bobo Choses, Minimalist, Stanley, Unisex

Tall rules.

I’ve always been the tall girl. I was born long. For years, I hated standing out. To this day, I can hear my dad’s words ringing in my ears, “stand up properly Fiona, don’t slouch.”

Collaborations, Fashion, Visual StoriesDecember 13, 2016Collaboration, Fashion, Long Tall Sally, Photo shoot, Tall girls

The Big A Tee (Nor-Folk x Adnams).

Fiona and I were cuddled up on the sofa – it was a Friday night – we were likely enjoying a fruit cider and watching a dark Nordic crime thriller. Anyway, the details don’t really matter – the best bit was that my phone lit up with a DM on Instagram. ‘A lady called Liz from Adnams’ I said – ‘she wants to chat about a collaborative project’.

Business, Collaborations, Fashion, Visual StoriesDecember 8, 2016Adnams, Graphic Design, Minimalist, Southwold, Suffolk

Minimalist family living.

Last month, Made.com interviewed me in my home to discuss my love of Scandinavian design, minimalism and how these principles integrate with our family.

Fashion, Interiors, Visual Stories, The Nor–FolkOctober 25, 2016Architecture, Family, made-com, Minimalist, Norfolk, Slow living

Standing out.

Your brand isn’t just your logo – it’s every touch point that a person has with your business. Branding goes deeper than just a (visual) identity and its application – it’s ‘you’. And, even if you don’t run a business, you can still establish your own brand. Your appearance and how you dress says a lot about you and your character and is (perhaps unfortunately) just another way people will make judgments (even before they’ve met you).

Business, Fashion, Visual Stories, The Nor–FolkOctober 23, 2016Brand, Branding, Creative, Graphic Design, Minimalist, Norfolk

Minimal Twinning.

When you say ‘twinning’ your mind might jump to twee mother-and-child-circa-80’s match-matchy jumpsuits. It’s had a bit of a bad rep, but twinning has definitely undergone a resurgence, especially with celebrities proudly leading the way. When Stanley was born I, for one, was happy to twin – it was a very visible link and almost an endorsement – showing the world that this little one is mine! And twinning doesn’t need to be head to toe, it can be as subtle as wearing the same colour jacket.

Fashion, Visual Stories, The Nor–FolkAugust 18, 2016Family, Play Hard, Twinning, Work Hard

Dot to Dot.

We presented our first collection at Dot to Dot last summer, having launched Nor-Folk just three months earlier. We set up our modest stand with our screen printed t-shirts, a couple of boards and, if we are honest, not much of a plan (other than to talk to others and get ourselves out there!). Our first show was a massive learning curve, with us making a huge step forward in our professionalism by January 2016, when we exhibited at Playtime in Paris.

Business, Fashion, The Nor–FolkJune 28, 2016Awards, British, Graphic Design, London, Trade Show

The accidental photographer.

I started documenting our lives on Instagram when our son, Stanley, was born (just snaps from my iPhone). Then, for Christmas 2014, Bobby bought me a Nikon DSLR. To say I was ungrateful would be an understatement! I was so busy having just launched Nor-Folk – plus I hadn’t picked up a proper camera since I was at art school! Reluctantly I accepted Bobby’s other gift of two hours tuition with photographer Tatum Reid. Tatum soon refreshed me on the basics/fundamentals. From then on, I was hooked and have photographed (almost) everything in our lives ever since.

Business, Fashion, The Nor–FolkJune 27, 2016Documentary photography, Minimalist, Photo shoot, Photography, Studio

Nor-Folk x tokyobike pop up event.

A month ago, we launched our Play Hard video collaboration with tokyobike and Fox and Favour, which you can view below.To celebrate the launch, we hosted a one day Pop Up shop, alongside a photographic exhibition by Fox and Favour at tokyobike’s Shoreditch store on Saturday 14th May.

Where are your clothes made?

Fashion Revolution, is an organisation that was setup so that on the 24th April each year, everyone in the fashion value chain work together to help raise awareness of the true cost of fashion, show the world that change is possible, and celebrate all those involved in creating a more sustainable future.

Fashion, Visual Stories, The Nor–FolkApril 24, 2016Ethical, Handmade, Locally Sourced, Made in Britain, Screen Printing, UK

Nor-Folk x tokyobike collaborative video.

We’ve long been admirers of the beautiful bikes and beautiful brand of tokyobike so, when we were approached by photography and video production company, Fox and Favour, to partner with and launch the new little tokyobike, we jumped at the opportunity.

Behind the lookbook.

Back in late December of last year, when most people were preparing for Christmas, we were co-ordinating our 2016 childrenswear lookbook. After a call on social media for children to apply we narrowed our models down to 8 children.

Fashion, The Nor–FolkApril 13, 2016Graphic Design, Lookbook, Models, Norwich, Photo shoot