Effie and Kay are two flamingos. They’re friends. They’re continents apart, but brought together by their love of photography and sneakers. They just know they’ll be friends forever.
Kristin of Gardner & The Gang approached me, in January of 2015 with a totally open brief. We worked on several concepts before both unanimously agreeing the flamingos were quite literally Kristin and me! And, if you don’t know, we’re both very tall and live in sneakers.
It’s no secret that we’re big fans of Gardner & The Gang. We love how Kristin builds stories around the characters she introduces. Her clothes are vehicles for story telling, crossing cultures and gender.
Kristin illustrated the flamingos’s our concept. I styled and shot the campaign in Gorleston, Norfolk with Stanley (my son) and his best friend Theo Bloomfield.